Disney’s Star Wars land will be ‘immersive,’ but what does that actually mean?

Technology and innovation is transforming every aspect of our daily lives, including the way we’re entertained. In this column I’ll be exploring the world of immersive entertainment, and how mediums like virtual reality, theme parks, and interactive theater represent the next great frontier in storytelling.
This month in Florida, the team at Walt Disney Imagineering detailed their plans for the company’s upcoming Star Wars-themed lands. It was described as an opportunity for gu