Digital advertising is faltering — VR and blockchain can help

GUEST: 2017 hasn’t been a great year for advertising. A series of budget cuts, legal action and mounting suspicion about the metrics that form the bedrock of digital models have served to reduce confidence in the industry as a whole.
However, this doesn’t need to be the case in the the future. The huge new content environment of virtual reality provides an opportunity to reset how engagement is measured through “gaze control.” By combining this new metric with the distrib