DeltaDNA: Mobile and PC game ‘whales’ aren’t as important as they once were

EXCLUSIVE: In free-to-play games, “whales” are the players who spend a lot more than anyone else. In the past, these whales accounted for a large amount of revenue in free-to-play mobile games. But DeltaDNA says those whales are diminishing in importance. The mobile game and web game marketing and analytics company said its latest study…Read More