#DeleteUber vs. Deleted Uber: Is hashtag activism a farce, or a force?

It was that moment in time, right after Uber CEO Travis Kalanick had defended his choice to be on President Trump's business advisory council which inspired this tweet: @Uber do you have any shame? Wrong side of history#deleteUber #Lyft https://t.co/PCdMfcrTPY
— (((Amardeep Singh))) (@amarHoboken) January 28, 2017It wasn't the first time the #DeleteUber hashtag was used—but it was one of the first tweets that looked like it could fuel a movement. Then, Uber turned off surge-pric