Dating site ad banned for claiming that its algorithms work better than fate

Dating's a numbers game. But, one dating site's assertion that it applies a "scientifically-proven matching system" has resulted in the banning of an ad on the London Underground for making misleading claims. 
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Per the Advertising Standards Authority's (ASA) ruling, a billboard ad for dating website eHarmony featured the headline, "Step aside, fate. It's time science had a go at love."  
"Imagine being