Data-driven versus intuition-driven game design

When it comes to game design, we’ll find out one of these days if artificial intelligence can beat a human being at creativity. But today, the matter is still up for debate.
Some game designers believe that intuition is the best tool for being creative while others think that data-driven design rules, particularly in an age of digital games — mobile or online — where you can collect so much data about what players want.
What’s the right balance between science and art whe