Cycling and running app Strava adds Beacon safety feature

Strava, the maker of a popular cycling and running app that is one of the few holdouts in an era of health and fitness acquisitions, has just added a nifty safety feature to its app.
Called Beacon, the features lets Strava users share a live workout with up to three contacts, so those people can monitor you while you're out running or cycling. Tapping on the Beacon feature before you start your workout generates a unique URL that can be shared, and the person or people on the receiving