Customer marketing platform Ometria raises $21M Series B round led by Octopus Ventures

Back in 2017 Ometria,an “AI-powered” customer marketing platform, raised $6 million in Series A funding to add to the $11 million it had already raised. Its platform is all about allowing retailers to send individually personalized marketing messages across several brand touchpoints.
Today it announced that it has raised $21 million in a Series B funding led by London-based Octopus Ventures,with existing investors Sonae IM, Summit Action, Samos and Adjuvo, as well as 10 early angel i