Cryptocurrency influencers are even worse than normal influencers

Tech marketers have been using celebrity endorsements for decades – Microsoft and Apple have relied on this method to flock their goods to the masses since the ’80s – and the cryptocurrency industry, although nascent, is no different. In the beginning, one could argue the objective was to put a friendly, familiar face on a product to make it more relatable to the average consumer. Today, it’s much more about the cool factor and reinforcing the link created between the en