Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently consulting on podcast and offline advertising at Right Side Up.Of the various channels available to growth marketers, podcast is among the most misunderstood.
Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for user