30-04-2017 21:10 via feedproxy.google.com

Corporate CEOs have failed to engage with startups

GUEST: It’s time for corporate boards to add “startup engagement” to their CEOs’ job descriptions.
CEOs know it’s important to engage with startups, but startlingly few seem to do it themselves. Too often this critical responsibility is shrugged off to other company departments, including innovation, business development, marketing, and PR. This is just not enough.
Startup engagement needs to be taken seriously at the very highest levels of every corporate organizat
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