‘Content network effect’ makes TikTok tough to copy

Many TikTokvideos don’t start from scratch, so neither can its competitors. TikTok is all about remixes where users shoot a new video to recontextualize audio pulled from someone else’s clip, or riff on an existing meme or concept. That only works because TikTok’s had time to build up an immense armory of content to draw inspiration from.
Creators will find themselves unequipped trying to get started on TikTok copycats including FacebookLasso, and Instagram Reels which is testi