Completing the loop: Monetizing to engage

SPONSORED: This sponsored post is produced by AdColony.
So often, publishers are told to balance the need to engage with the desire to monetize, but this is a half truth that sacrifices the true potential of an app.
Engaging users and monetizing them is not a zero sum reality. One need not come at the expense of the other. In fact, the apps that engage the best have the most potential to monetize, and the apps that monetize the most strategically are able to improve user engagement and retention