Common misconceptions brand executives have about AI

GUEST: Artificial intelligence is no longer the sole domain of tech companies like Google, Facebook, IBM, and Amazon. Recognizing the potential of exponential technologies like AI and bots, creative agencies like Ogilvy and consulting firms like McKinsey and Accenture now proudly feature AI departments.
The message to brands executives is clear: understand and leverage trends in automation and artificial intelligence, or perish.
According to McKinsey’s Michael Chiu, “As many as 45 pe