Comic conventions are becoming content studios. NYCC is embracing the shift.

From the creator lounge at New York Comic Con, the view is hard to beat. Below, thousands of fans stream through the Javits Center's main entrance, a colorful procession of elaborate cosplays, oversized props, and familiar characters brought to life. Towering banners celebrating everything from Tamagotchi and The Apothecary Diaries to YAGA and NYCC's 20th anniversary hang overhead. It's a spectacle in its own right, and an even better backdrop for a TikTok.That's intentional. For this year's con