Chatbots versus humans: Who builds customer rapport better?

GUEST: Chatbots are a powerful new channel to increase sales and assist more customers. They are are also a minefield of mismatched expectations.
Inconsistencies in the customer experience hurt a brand’s ability to develop fruitful, long-term customer relationships. Within the field of customer communications, the bar is set high, and we’ve worked hard to gain consumers’ trust in instant, real-time chat interactions. The evolution of customer service, stemming from call ce