Capitalism made niche nerd cultures cool

Welcome to Summer Cooldown, our weeklong tribute to all things cool in pop culture. Through our role models of chill and our misguided attempts to emulate them, to the DGAF heroes so defiantly uncool they’re ice cold, we’ll attempt to define the undefinable and celebrate the characters and questions that shaped us.For a long time, there were certain hobbies and interests that were deemed untouchable by the general public. Comic books, video games, hard sci-fi, high fantasy. You know,