Can Vox become a better Medium than Medium?

Of all the horrible things the internet has brought us, the word "platisher" is among the worst. 
That's the word used back in 2013 when Medium first launched. The brainchild of Twitter cofounder Ev Williams, Medium at the time was one of the most beautiful things online—very much the opposite of the word used to describe it. 
The company also launched with some of its own content, hence the portmanteau of "platform" and "publisher." Medium would have a few in house publications,