Cambridge Analytica planned to launch its own cryptocurrency

The company behind Facebook’s massive data leak scandal, Cambridge Analytica, attempted to develop its own cryptocurrency this past year and intended to raise funds through an initial coin offering, Reuters and The New York Times reported today. The digital coin would have helped people store online personal data and even sell it, former Cambridge Analytica employee Brittany Kaiser told the Times.
Cambridge Analytica, which obtained the data of 87 million Facebook users, was hoping to rai