Businesses can now send Android users multimedia texts via RCS

After a year in development, Google is flipping the switch on “RCS business messaging.” Essentially, it means that brands can text more multimedia-rich messages to Android users. The idea is that instead of just getting an SMS from a random five-digit shortcode telling you that your hotel room has been booked, you get something much more useful. Something like a message showing the hotel’s address, a picture of your room, and quick-reply buttons that let you jump right into a