Bundling data collection and data organization will ruin everything you love

Everyone knows the importance of a data-driven decision making in business and it’s increasing in popularity every year. However, what tends to get lost in that obsession is whether or not the underlying data is trustworthy. It’s easy to say that inaccurate data leads to business problems. But what’s even worse is when a company runs on data that appears trustworthy, when in reality it’s flawed in ways that significantly impact critical decisions. I know the title is a t