Building the perfect analytics stack: It’s now about choice and customization

GUEST: Several years ago, we had a television network client who, the morning after their show aired, would eagerly ask, “How did I do last night?” What she meant was: How did the network’s shows perform the previous evening?
But answering that basic question wasn’t so simple a few years ago. Why? Because inherent in that one simple question were a bunch of others that unraveled into a complicated narrative exercise. And, of course, what she really wanted, after all that