Breedr raises £2M led by LocalGlobe for its livestock data and trading platform

Breedr, a U.K. startup that wants to help farmers make better use of their livestock data to improve profitability, has raised £2.2 million in funding.
The seed round is led by London-based LocalGlobe, with participation from Mons Investment and a number of angel investors. They include Ian Hogarth, Darren Shapland and Jonathan McKay. The company was previously backed by Forward Partners and Gumtree founder Michael Pennington, which both followed on.
Founded in early 2018 by Ian Wheal and