Brain-juicing cocktails want to give the sober curious a buzz. But where's the science?
Amid orange trees and beautiful people, I spent a Tuesday evening in Los Angeles at the clubhouse of a non-alcoholic beverages company, Kin Euphorics, drinking booze-free cocktails filled with substances that would ostensibly both relax and energize me.
The aughts generation, fueled by the mixologist creations of cocktail culture institutions like Death & Co. has grown up, and we can’t (and don’t want to) hold our liquor like we used to“Sober curiosity” and heal
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