Bragi wants Dash users to tap their cheek to activate Siri or Google Now

Bragi just announced that it will issue a new software update for the Dash wireless earbuds later this month, the flagship feature of which is something called “MyTap.” The idea is that, instead of tapping the touch-sensitive spot on the earbuds, you’ll now be able to tap your cheek to activate your phone’s digital assistant. That’s a pretty big (and also pretty weird!) claim from a company whose product never quite lived up to promises that were made, but users can