Bots need transparency and human assistance to win consumers’ trust

GUEST: Platforms like Twitter and Facebook were created with the intention of bringing people together, and since their beginnings, they’ve facilitated connections that would otherwise be impossible. But the promise of these open communication platforms has become more complicated as bots enter the mix.
Bots built without good intentions, human assistance, and strategic planning can become, intentionally or not, lightning rods for drama. Look at the stories of racist chatbot