Bots don’t need personas, they just need to understand ours better

GUEST: Siri, Alexa, Cortana, Watson, Zo, Buddy. As AI bot making continues to take off, bot developers and marketers have been keen on giving their bots names that sound human. They’re also giving them a face and their own distinct personality.
However, as intelligent bots or virtual assistants move towards becoming an $11 billion industry by 2024, bots with personalities, which have been programmed from the inside out — rather than the outside in — have been behaving badl