Bose says its earbuds will be better than Amazon’s Echo Buds with Bose technology

During today’s hardware event, Amazon made a pretty big deal about the fact that its brand new $129.99 Echo Buds incorporate Bose technology to achieve their active noise reduction and cut down on surrounding noise. A Bose spokesperson confirmed that this is the first time its NR technology has ever been built into another company’s headphones; Amazon’s companion app for the earbuds specifically mentions “Bose ANR” in several places.But the same spokesperson also ma