Bodega is either the worst-named startup of the year, or the most devious

If you live in a US city, you may occasionally visit your local bodega — a type of convenience store that has long resisted the pressure of franchise chains and branding. Bodegas are known as charming local small businesses frequently staffed by adorable cats, providing a variety of minor necessities at semi-reasonable prices. So naturally, there’s a startup that wants to destroy them. The company is literally called “Bodega,” and it’s either the worst-named startup