BMW is testing an Uber competitor in Seattle

ReachNow, BMW’s car-sharing subsidiary, is launching a new service in Seattle aimed at competing with Uber and Lyft. Starting today, ReachNow users in the city will see a ride-sharing option in the app that lets them hail a car immediately or schedule a ride up to a week in advance. Trips will cost $2.40 per mile plus $0.40 per minute (with a minimum ride price of $3.24), which is on par with some of Uber’s higher-tiered options.
Since it won’t be the cheapest ride in town, BM