Blair Witch VR trailer is a first in immersive movie advertising

EXCLUSIVE: Sisters, from Otherworld Interactive, is creepy enough as virtual reality experiences go. A jump-scare heavy, episodic mix of haunted house imagery combined with escape room mechanics, it was recently chosen as one of Sundance Film Festival’s New Frontier Selections.
From today, Sisters gets spookier still, thanks to Lionsgate, Vertebrae, and Blair Witch, with a first-of-its-kind VR teaser format trailer that promotes the forthcoming horror franchise sequel (yes, sequel, no