Birth control app Natural Cycles ran a misleading Facebook ad claiming to be ‘highly accurate’

A Facebook ad for the smartphone app Natural Cycles promising a “highly accurate” birth control method has been banned for making misleading claims by the UK’s advertising regulatory body today.
The Advertising Standards Authority (ASA) investigated the claims made in a Facebook ad after it received complaints about the app. The ad said the app was clinically tested and highly accurate, but the ASA’s investigation found that the ad exaggerated how effective the app is.
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