Big big data: Microsoft/LinkedIn could be a privacy fiasco, but it doesn’t have to be

GUEST: A lot of people are giddy over the news that Microsoft bought LinkedIn for $26 billion. Investors are thrilled at the hefty boost in the stock price, while salespeople dream of connecting their Outlook and LinkedIn accounts to make their jobs easier.
Amid all the conversation, there’s one thing that email marketers, particularly those on the B2B side, need to think about: With this purchase, Microsoft just became one of the largest data houses, joining ranks with Acxiom, Dun & B