Behavioural advertising is out of control, warns UK watchdog

The online behavioural advertising industry is illegally profiling internet users.
That’s the damning assessment of the U.K.’s data protection regulator in an update report published today, in which it sets out major concerns about the programmatic advertising process known as real-time bidding (RTB), which makes up a large chunk of online advertising.
In what sounds like a knock-out blow for highly invasive data-driven ads, the Information Commissioner’s Office (ICO) concludes