Beats becomes NBA’s official headphones supplier

One of the sports world’s longest-running love affairs has been that between NBA players and their Beats headphones. Now the two big brands are making things official, announcinga multi-year global partnership that will see Beats by Dre become the official supplier of headphones, wireless speakers, and other audio gear for the NBA, WNBA, NBA G League, and US national basketball team.
NBA superstar LeBron James features prominently in the promo for the NBA x Beats announcement, which makes