Bang & Olufsen is getting rid of its B&O Play branding

Bang & Olufsen is eliminating its B&O Play sub-brand in favor of just selling all of its products under its primary Bang & Olufsen brand instead. It’s a move that will presumably cause less confusion to consumers and is extremely welcome in particular to me, a reporter who often had to figure out which brand name I should be using in posts like this (via FlatPanelsHD.)
The change was announced in Bang & Olufsen’s latest earnings report, which notes that the consolida