AR developers need to pick and use the right text

GUEST: Many brands are evaluating augmented reality (AR) and the potential it holds for interacting with consumers in an immersive and impactful way. It’s easy to see why — AR experiences allow brands to integrate content into real environments to complement the world of the consumer in a myriad of ways. In fact, a recent report predicted that the global AR market would increase from $3.33 billion in 2015 to more than $133 billion in 2021.
The industry has made great strides in creat