AppOnBoard raises $4 million to create engaging demos for mobile apps

AppOnboard has raised $4 million for a technology that enables users to experience an app before choosing to download it from an app store. AppOnboard calls these “Full-Fidelity” mobile demos for apps and games.
Troy Capital Partners, London Venture Partners, and a syndicate of venture capitalists and industry luminaries provided the funding. Jonathan Zweig, CEO of AppOnboard, believes his company has an interesting way to demo apps within ads that will counteract the ineffectiveness