Appodeal predicts a bright future for video ads and interstitials in 2018

EXCLUSIVE: Appodeal found in a report that rich interstitial ads (which display an ad for a few seconds before disappearing) and rewarded video ads are the most popular formats in mobile apps and games.
Appodeal released its in-app advertising monetization performance index for the first time today. It ranks the performance of mobile ad networks and analyzes the ad rate trends of several ad formats in different regions of the world from January 2017 to November 2017. The index measures performan