30-11-2016 14:00 via theverge.com

Apple’s World AIDS Day push includes new products and App Store specials

Apple is turning its attention and resources back to a decade-long partnership with the Product (RED) campaign today. The company has kicked off an effort meant to coincide with Thursday’s World AIDS Day and is introducing several new products, special limited-edition items for games in the App Store, and donations tied to certain Apple Pay purchases — all intended to nudge customers to join the fight against AIDS.
At a small press gathering in New York City on Tuesday, Apple VP Lisa
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