Apple’s upcoming TV show will include an actual ‘escalator pitch’

The premise of Apple’s upcoming TV show, “Planet of the Apps,” has been known for awhile now: app makers will pitch their iOS app ideas for a $10 million pot of venture capital funding, some mentorship, and the chance to have their apps seen by millions of Apple TV users.Turns out there’s an actual elevator pitch involved — although it’s not an elevator, it’s an escalator.Apple executive Eddy Cue and Propagate Content’s Ben Silverman, who is co-pro