Apple's Twitter account spoils iPhone announcement

Apple's brand new Twitter account got surprisingly active today when it went ahead and announced the iPhone 7 before Tim Cook could get to it on stage. A series of tweets were send out as advertisements, showing photos and video of the new iPhone and highlighting some of its top features.
The tweets appear to have been sent out accidentally. Apple pulled them just a few minutes after they began spreading around, but they'd racked up thousands of retweets by then. The tweets revealed various