Apple's TV show is about driving people back to its apps

You may have heard by now that Apple has a reality TV show in the works. The show has a formula (app developers competing for mentorship and money), a meme-worthy name (Planet of the Apps), a successful Hollywood production group attached (Propagate Content), and casting calls in the works. Sounds like TV to me.
But Apple’s original TV show isn’t actually "TV" in the traditional sense. It’s using the form of a TV show for a much more Apple-centric goal. Specifically, Apple