Apple’s stores are no longer called ‘Apple Store’

You’re saying it wrong. MacRumors noticed Apple is no longer calling its retail locations ‘Apple Store.’ They are now simply known as – wait for it – ‘Apple.’ So instead of ‘Apple Store, Soho,’ the location is now just listed as ‘Apple Soho.’ ‘Apple Store, Ridge Hill,’ is now just ‘Apple Ridge Hill’ and so on. A letter was sent out to employees to prepare them for the branding chan