Apple's still trying to convince us Face ID is cool

There are some things in life that are just unambiguously cool, like, I don't know, motorcycles.
Apple's Face ID is not one of those things. And yet, as a new ad for the iPhone X unlock feature makes clear, the cutting-edge kids of Cupertino desperately want us to think otherwise. 
It's not working. 
SEE ALSO: With iOS 11.3, iPhone X owners will be able to approve kids' purchases with Face ID
The new 68 second advertisement takes place in and around what appears to be a high school, an