Apple’s Shazam steal is all about Siri

ANALYSIS: Apple wants to buy Shazam, we learned on Friday. The popular app can identify music, movies, TV shows, and even ads after listening to a short sample of the content in question using your device’s microphone. I suspect Apple wants to integrate this technology further into its devices, and in particular, into Siri.
TechCrunch broke the news, revealing that the deal could be announced as soon as Monday. Reuters cited its own source regarding the deal, as did Recode, which pegged th