Apple’s new TV app is still terrible for actually watching TV on iPhones

Apple just released its updated Apple TV app today across iOS and tvOS — it’s a big deal for the company, laying the crucial groundwork for the company’s new TV strategy with direct-to-consumer subscriptions and Apple’s own upcoming Apple TV Plus video streaming service.So why does it still default to portrait mode for playing back video?
There’s simply no way around it — actually watching video using Apple’s native TV app is just an appalling user expe