Apple’s new search ads are a kick in the teeth for app makers

GUEST: Last week, Apple put the rumors to bed and confirmed that it will introduce paid search ads to the App Store, meaning app makers can pay to have ads for their apps appear at the top of search results. This could be detrimental to many of them. Apple’s App Store has more than 1.5 million apps, which means it’s already very difficult for the majority of apps to be discovered without investing significantly in advertising budgets. The introduction of the ads will just make it wor