Apple’s new MacBook Pro is expertly timed

If you want to watch a master at work, observe Apple’s timing of product launches. It’s one of the underrated aspects of the American giant’s prodigious and prolonged success, but it’s been instrumental. Today’s long-awaited MacBook Pro redesign is just the latest example, coming swiftly on the heels of Apple reporting declining earnings and Microsoft announcing an eye-catching new PC — both of which are liable to be avalanched by excited chatter about Apple&r