Apple’s new holiday ad is a heartwarming, Pixar-inspired animated short

Apple’s holiday commercials are an annual tradition, designed to evoke the strongest of emotions in those who watch the lengthy ads play out.This year’s commercial manages to accomplish that feat, but it looks a little different: it’s fully animated. The commercial feels more like a Disney Pixar short, or a Coca-Cola ad than it does a traditional Apple commercial. There isn’t too much product placement from the company save for a MacBook covered in personalized stickers